GreenBucks

One of the most effective ways for advertisers to promote their products online is through buzz marketing. Buzz marketing is a “word of mouth” marketing strategy aiming to target customers through verbal interaction. For customers who rely on online information, buzz marketing can be done in various forms like profile pages or blog posts or through emails or even instant messaging or even message board threads/forums. In this line, marketing strategists, to be more specific, blog marketing, have developed systems that would be able to connect advertisers with bloggers for buzz marketing. One of these is Snapbomb, where advertisers and bloggers are connected in a fully automated marketplace that provides buzz analytics.

Why bloggers?

Blogs are here to stay. Blogs are platforms where the writers, also called bloggers, write about different topics. It is fast becoming a source of information in the internet. With blogs, Snapbomb advertisers are able to advertise their products to relevant and targeted audience. In doing so, Snapbomb is able to track success through their buzz analytics features in an automated environment. Bloggers can choose to write about paid opportunities for topics that interest them and their blog’s niche because advertisers have created campaigns targeting a specific audience. This is where the Snapbomb’s Buzz Analytics work: by tracking responses to the campaign and giving immediate feedback on the buzz effect that has been created by the post.

Bloggers are paid for writing these advertising campaigns which is also called blog marketing.

No Comments »